Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Lynk & Co Will Come to the Geneva International Motor Show Qatar

    September 27, 2023

    Robosoft Technologies Completes Acquisition of Cartesian Consulting Analytics Practice

    September 27, 2023

    Lucid Group Makes History in Saudi Arabia as it Opens Country’s First-Ever Car Manufacturing Facility

    September 27, 2023
    Facebook X (Twitter) Instagram
    UAE ReporterUAE Reporter
    • Automotive
    • Business
    • Entertainment
    • Health
    • Lifestyle
    • Luxury
    • News
    • Sports
    • Technology
    • Travel
    UAE ReporterUAE Reporter
    Home » Cloud advertising set to cross $395 billion by 2026
    Business

    Cloud advertising set to cross $395 billion by 2026

    March 4, 2021
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email

    Over the past several years, social media platforms have become some of the best distribution platforms for ROI in advertising revenues, because of its growing use of videos. Consumers not only like the video but demand them! Technological advancements concerning the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through different forms of digital advertising but have also enhanced the advertising business models, along with the market levels and players. 

    Cloud advertising expected to cross $395 billion by 2026
    Some of the e-commerce giants, such as Amazon, and all the major social media platforms, have integrated the cloud service and marketing into their business models, thereby utilizing the tools of the internet to connect with customers. It helps in creating a consistent buyer experience, serving customers at each step of their journey, and tracking every customer touch point required for highly sophisticated real-time communication and coordination of marketers, content, data, processes, and reporting. A report from Mordor Intelligence projected that the cloud advertising market , which was valued at USD 166.99 billion in 2020 is expected to reach a value of USD 397.02 billion by 2026 at a CAGR of 15.7 %, over the forecast period (2021 – 2026).    Active companies in the markets this week include Kubient (NASDAQ: KBNT), Magnite (NASDAQ: MGNI), The Trade Desk (NASDAQ: TTD), PubMatic, Inc. (NASDAQ: PUBM), Viant Technology Inc. (NASDAQ: DSP).

    Mordor Intelligence said that video ads, which have become extremely popular on various social media platforms… provided the best ROI. Hence, the effective spread of video through social media platforms is also driving the market growth… Currently, users widely prefer mobile devices over laptops or desktop, owing to convenience, portability, and operations that can be performed across the cloud platform, owing to which mobile platforms are expected to grow lucratively.  

    North America is dominating the global cloud advertising market owing to the high rate of cloud adoption among regional end users. Most of the significant market vendors are also US-based… Nearly one-fifth of the North American brands expect to increase their marketing and advertising budgets by 25% or more in the coming year, which is further estimated to increase the demand for cloud advertising solutions and services in the region. In the United States, mobile marketing is expected to be an engine for the digital marketing and advertising industry, (historically) accounting for more than 70% of all digital ad spend… Therefore, the increasing investments in mobile advertising companies in the region are also enhancing the studied market growth.”

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email

    Related Posts

    From India to Brazil, leadership transition marks G20 Summit’s conclusion

    September 11, 2023

    African Union Inducted into G20 on India’s Initiative

    September 9, 2023

    Biden and Modi cement ties as India ascends global stage

    September 9, 2023

    Digital work revolution sees the world’s gig economy expand by 12 percent

    September 8, 2023
    Latest News
    Travel

    World Tourism Day 2023 calls for sustainable growth in tourism

    Travel

    The anticipation for World Tourism Day 2023 is palpable, with this year’s theme shining a spotlight on…

    UAE and India discuss strategic ties at UNGA78 in New York

    September 26, 2023

    Leaders of UAE and Netherlands convene to reinforce mutual cooperation

    September 26, 2023

    From India to Brazil, leadership transition marks G20 Summit’s conclusion

    September 11, 2023

    African Union Inducted into G20 on India’s Initiative

    September 9, 2023

    Biden and Modi cement ties as India ascends global stage

    September 9, 2023

    UN calls for greater female representation in police forces worldwide

    September 8, 2023

    Digital work revolution sees the world’s gig economy expand by 12 percent

    September 8, 2023
    © 2021 UAE Reporter | All Rights Reserved
    • Home
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.